Aerowatch

Aerowatch was founded in 1910 in La Chaux-de-Fonds, Aerowatch saw itself as a symbol of modernity. The choice of an English name was an early pointer to the firm’s international ambitions and contained a reference to aviation, a world about to “take off” in a big way. The family business barely survives the First World War. However, it tries to make itself known with an advertisement for the original text. An advertising illustration, boasts a slim line model of the time with the backdrop of the theft of a bi-plane in front of the Eiffel Tower in Paris.

Today, the concern to bring these fine mechanisms within everyone's reach at extremely competitive prices enables us to stand out from many competing brands. For us, details are an integral part of the conception of modern horology, and an effective means of conveying a timeless and intensely individual style.